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What’s our conclusion? Introducing ‘scalable sociality’
Scalable Sociality Right now we are finishing the last of our eleven volumes from this project, a book which will be called How the World Changed Social Media. Not surprisingly, people are starting to...
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How did we choose our field sites?
Our project field site locations A question we are often asked is how we selected our field sites for the project. Why these nine sites? Why are there no sites from Africa, or the ex-Soviet block or...
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It’s not just about Chinese migrant workers
Chinese female migrant workers working in a local reflective vest workshop. Photo by Xinyuan Wang A question always strikes me as I write up ethnography and prepare for talks based on my 15 months of...
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Learning to write English
Image courtesy of Sharon and Nikki McCutcheon (Creative Commons) Our research team is made up of nine anthropologists, of whom less than half are native English speakers (two from England and one from...
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Using storytelling to build online courses
The project team filming a video for our online course Recently we have been filming a new online course on the anthropology of social media that will be available on a major online platform. Putting...
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Sharing anthropological discoveries on social media: ‘marketing’ or...
Social media and engaging anthropology? (Photo: Pabak Sarkar CC BY 2.0) Over the last year, people have often asked us questions like “Surely you will market your project using social media?” or, “What...
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Why popular anthropology?
The core mission of anthropology is the understanding of human behaviour in a world full of cultural and historical diversity. The anthropological commitment to this immense plurality of human and...
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What is the difference between a generalisation and a stereotype?
All anthropologists would agree that stereotypes cause harm and should be avoided. Yet anthropology mainly consists of generalisations about groups of people: the Nuer do this, the Trobriand Islanders...
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The launch of Why We Post
Released today: ‘How the World Changed Social Media’ After years of work and planning, we have today launched Why We Post, which represents the results of our project. This includes three books, as...
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From Facebook to ‘fakebook’– who controls the information on social media?
A young Chinese factory worker reading on his smartphone. Mark Zuckerberg finally said that Facebook plans to have a more effective control of misinformation, which is a sharp reversal in tone from the...
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